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Internet and Business Online – How Are You Amplifying Your Business?

A group of enthusiastic cheerleaders perform their cheers just in front of the stands. The home crowd most often looks beyond the cheerleaders to the action on the field. Cheers from the crowd erupt as the favored team gets a touchdown. Even a first down is reason to celebrate.

What is it that helps that cheerleader get their message of support across to the fans? A megaphone.

This simple tool is used to take a message and amplify it so that it can be heard. Once the crowd can hear the cheers they often join in.

A television news reporter would look rather peculiar if the camera was turned on, but the microphone wasn’t. The viewer could see the mouth move, but would have no idea what they were saying. The news anchor needs something to amplify their voice so they are heard.

If you want someone to notice you have to make yourself heard. Right?

When you combine the Internet and business online this strategy is accomplished through marketing and solid SEO strategies. These are methods that work to amplify your message. These are the ways to pass along a message others need to hear.

Why settle for a whisper in a corner. If you really want people to come to your site you might just have to yell.

I suppose it would be easy to think of this process in the same way you might think of a carnival midway, “Step right up and try your luck.” Actually that’s the last picture I want you to think of in relation to online marketing. Your message should be bold, but it should also be informative.

You site should amplify the idea that you really care about your site visitors. You care about their need to know, their need to consider, and their need to make an informed decision.

The growth of your online business will likely be in direct proportion to your ability to respond to the concerns of your visitors and customers. How well do you amplify your dedication to a consumer-centric approach to business?

Trust is a commodity that businesses receive when they deal well with the idea that the customer is worthy of respect.

If you go to buy a car you might have a salesman from one car lot say, “What will it take to get you in this car today?” Another might say, “If you have any further questions feel free to give me a call.”

Whether it is real or imagined the first salesperson is thought of as one who practices strong-arm tactics to get what they want. The second is thought of more for their ability to allow the customer to come to a conclusion on their own. They even leave any potential contact up to the customer.

If the customer can successfully avoid the strong arm they will likely never return to that car lot. If, on the other hand, they can view the sales staff as concerned about making sure a right choice is made they will likely return to the dealership without coercion.

How are you amplifying your business?

Internet and Businesses Online – The Sticky Note Approach

Imagine you’re house is on fire. This is obviously distressing and you work to get your family out of the house and to a place of safety. You live out in the country and there isn’t a neighbor for at least a mile.

You have your cell phone in hand and a pad of sticky notes in the other. Instead of calling for help or alerting extended family members (or even neighbors) you scrawl a note on the sticky note that reads, “My house is burning – just though you’d want to know. Send help soon.” This is placed on the front door for any visitor to see.

With that you stand on the lawn waiting for help. You can’t understand why the fire trucks aren’t rolling in. You find it hard to believe your extended family and neighbors didn’t care enough to come by and help.

Soon the fire dwindles and the darkness of night settle in and you wonder why your message wasn’t effective. How could those who are charged with protection and familial care simply ignore your message? After all, you had written the note legibly and it was posted in a conspicuous place.

This is a far-fetched picture of what it is like to engage the online world without proper marketing expressions. Far too many sites exist with the proverbial sticky note on their website when they need to be calling 911.

So many marketing tools are at the disposal of online business it becomes difficult to understand why many online businesses still use the sticky note approach. This scenario may be the result of ignorance, but it could also be a fear of the unknown or perennial laziness.

We can smile at the strange irony of a family that believes a legible note on the door of a burning farmhouse is enough to summon all the help they will need, yet many online businesses do not find it strange to effectively refuse to use tools at their disposal to get the message out about their business.

In both cases (a house on fire and a business) we lament the regrettable decision to either ignore or never explore the possibilities that exist for rescue and support.

There is an old saying that no man hides a lit candle under a basket. If they do they can’t see where they are going and others can’t see how to come to them. Yet, in online business there are more hidden candles than you would think possible.

The prevailing theory seems to be that if you put a business online people will simply find you and buy products from you. This is a naïve notion and is the ultimate result of failed logic and improper planning.

The Internet remains a great platform for business, but sticky notes will never succeed in an atmosphere where you need to call in reinforcements and get the word out – I AM IN BUSINESS AND I WANT TO HELP YOU.

Explore the world of online marketing and utilize every tool in your arsenal. Use sticky notes to help you remember how important this is to the success of your business.